A primary focus of our work is brand strategy and enhancement. BrandQuery has developed, enhanced, and maintained countless brands for companies that span multiple industries. Our process often begins with the facilitation of brand strategy and research sessions with clients. It may then evolve to targeted audience and customer focus groups. Developing an overall brand strategy will provide the tools to recommend specific tactics to enhance your brand. Tactics can include many different message delivery options. Through the process, we will identify the tactics best suited to your brand and target audience.
Brand Strategy & Enhancement Includes:
• Research
• Strategic Planning
• Facilitation
• Communications Planning
• Positioning
• Identity Development
• Strategic Messaging
• Naming and Taglines
• Brand Continuity
Example: Pacioni's in Downtown Mount Vernon
As a well-established pizzeria under new ownership in Downtown Mount Vernon, Pacioni's was looking to freshen its image. With several popular Italian dishes, BrandQuery recommended rebranding the hot spot as an Italian Restaurant. While we retained the icon "Tower of Pisa" (reworked to fit the identity as a whole) from its original identity, we added a graphic element to represent a wine bottle stain and refined the typography to give the establishment a more authentic Italian feel. We designed the store front, a new hanging sign, menu blanks and special event notices. Today, the Pacioni's brand has become stronger; the restaurant underwent an extensive interior renovation which complements the new Italian Restaurant repositioning, creating a friendly and warm atmosphere. The brand enhancement and remodel has generated higher sales in many of the more expensive dishes offered.