As we integrate social and emerging media further into our daily lives and activities, it is becoming inherent that companies position themselves appropriately within these channels to target their audience(s). Having a strong online presence while maintaining your traditional marketing methods is a necessity. With BrandQuery's new interactive process, bqFILTER, we can identify the correct interactive mix to properly reach your audience. bqFILTER utilizes a proprietary inquiry process to strategically determine where your audience resides online, and the most appropriate way to reach them based on internal company resources, your overall goals and objectives, and the make-up of your organization. Furthermore, we assist in the implementation of the strategy by ensuring brand continuity as it is translated from the physical world into the digital one.
Interactive Strategy Includes:
• Detailed Interactive Strategies and Research
• Search Engine Optimization (SEO)
• Search Marketing (PPC)
• Blog Design, Development & Strategy
• Email Newsletters & Campaigns
• Social Networking Strategies
• Emerging Media Strategies
• Social Monitoring & Participation
• Data Matrix Code Strategy