Reaching your audience extends beyond specific tactics. Your brands must appeal to their target audience through every facet of your business, from the brand identity at the core of the business to the collateral that informs customers about the company. BrandQuery assists clients by defining and appropriately reaching their audience. From developing strategic marketing plans to plan implementation, BrandQuery marketing includes a strategic approach to target your audience across multiple communication channels - traditional and emerging.
Marketing Strategy Includes:
• Marketing Plans & Strategies
• Positioning & Promotion Strategy
• Product Launch Strategies & Materials
• Special Event Strategies & Materials
• Integrated Marketing Campaigns
• Marketing Collateral
• PowerPoint Presentations
Example: Marketing the Launch of Montreaux
Located in a highly desirable area of Mount Vernon, WA, Montreaux is Landed Gentry Homes & Communities' newest "55 and Better" community. Bordering the highly rated Eaglemont Golf Course, in close proximity to various parks and recreational areas, and featuring beautiful views of Mount Baker, the community was focused on reaching a mature and active population. Working with the client, BrandQuery developed an integrated marketing strategy through highly targeted creative and consistent marketing materials. Ultimately the launch included timely direct mail targeted to defined demographics in specific geographic areas, a consistent and matching print and online campaign, a full-color brochure, and other collateral materials.
The inclusion of environmental signage depicting features and active lifestyles was determined during the planning process. Wayfinding also became part of the package. These elements led to a graphically designed interior of the model home sales office. All print, online and three-dimensional items tie together both visually and literally for a complete and cohesive marketing package.
Despite the downturn in the market, the campaign noted 200 tours during "opening weekend" as well as purchase agreements and site reservations on several homes and sites within Montreaux.
Check out the Montreaux Case Study.