Developing an advertising campaign not only requires great strategy and creative but also the ability to translate the campaign across both traditional and digital mediums. Understanding your objectives and marrying the message with the audience is a BrandQuery strength. We can help integrate your advertising campaigns into various mediums, strategizing the most appropriate way to reach your objectives. Additionally, we are well versed in media placement and contract negotiation. When the intent is to reach a larger regional or national audience, we work with firms specialized in media placement. These firms, at times, are able to leverage their buying power to your benefit.
Traditional and Digital Advertising Includes:
• Campaign Research and Development
• Media Planning Strategy and Coordination
• Online Targeting Methods and Placement
• Creative Execution
• Copywriting and Messaging
• Print, Outdoor, Radio, TV, and Digital
• Search Engine Marketing (SEM)
• Flash Advertising
• Online Video Advertising
• Interactive Digital Advertising
Example: Skagit Valley Hospital Integrated Ad Campaign
BrandQuery developed traditional campaigns for both Skagit Regional Heart & Vascular Institute and Skagit Valley Hospital Regional Cancer Care Center service lines. Each campaign was completed with the development of online advertising that incorporated flash technology in both banner and display ads. Across both traditional and digital advertising mediums, these ad campaigns maintain message and creative consistency, enhancing two of Skagit Valley Hospital's important service line brands.
Check out our Skagit Valley Hospital Case Study.