Overview
Valley Cabinets Kitchens and More provides multi-level priced manufactured cabinet lines supplemented by their own custom-built cabinetry. Producing cabinetry for residential and commercial markets in both the remodeling and new construction fields, Valley Cabinets Kitchens and More has built a quality reputation. This company is owned and operated by a husband and wife team, an experienced craftsman cabinetmaker and an experienced kitchen designer respectively.
The Challenge
This quality cabinet company is owned and operated by a husband and wife team who are an experienced craftsman cabinet maker and experienced kitchen designer respectively. The company's market share was being encroached upon by new competition and their image was outdated.
The Solution
We began with the company and developed a marketing plan that included a strategy to elevate their visibility. Initially noted was a slight modification to their name to include the word "kitchens" since that was a focus in which they found great success. We then worked with them to develop a new identity, a new adverting campaign, direct mail campaign, an update to their collateral, public relations strategies, a new trade show booth, and a new website and content.
Results
Through consistent messaging and implementation, the owners received favorable feedback from customers and colleagues alike. Their website has drawn visits and inquiries from all over western Washington.