As video consumption continues to grow, marketers need compelling perspectives in video to connect with their audiences. One method is to use drones to capture incredible video content that leaves viewers engaged and mesmerized.
1. Save Time. Save Money.
For the longest time, the only way to produce any aerial video would be to hire a helicopter and licensed pilot for your shoot. Finger’s crossed, the weather would cooperate and you could get your shots. Exciting to be sure, but not very nimble or cost effective.
Brands on a budget can use drones to curb the costs of traditional aerial filming while capturing great and innovative video content that snags people’s attention at a fraction of the cost. Flight is possible within 10 minutes from nearly any location. Packing equipment is a breeze, saving time and money in overhead and labor.
2. Exceptional Maneuverability
Tight location? Drones can be utilized in areas where it isn’t feasible to use a helicopter or airplane. A professional drone pilot can nose in close to buildings and livestock, capture images at low altitude and conduct virtual tours of a building’s interior.
3. Document Progress
Monitoring and documenting a jobsite’s progress is important for a number of reasons. First, being able to see a project’s development is a value-add for the owner or owner’s rep and gives them peace of mind when they can’t visit the job site. Second, project managers have an easier time overseeing jobs in a wide geographic area when they can simply call up images as needed. Finally, at job close, we all like the visual documentation which present stages of our work.
4. Provide Value to Sponsors and Partners
Looking for a better way to recognize sponsors who contribute to your project? Highlight their involvement by documenting their participation with a unique aerial perspective. Let them use the footage in their own promotions providing a circle back that elevates both brands.
5. Improve Community Relations and Stakeholder Engagement
Aerial video and images allow people to visualize projects before making assumptions or determining a project scope without the full breadth of visual information. Collaboration and information sharing, both internally and externally is made easier when you can visually communicate a project’s impacts. Still images and video show curious stakeholders how certain construction processes work and a clear display of any current site issues can alleviate or minimize negative perceptions.
6. Capture Scale and Scope
Aerial video captures the true size, shape, and layout of a property, providing a distinctive view of a place, location or event. It’s ideal for showing a diverse vantage point of a business and/or service through a bird’s eye perspective of a property or project.
7. Become Unforgettable
Pictures sell. Using aerial video as an attention-grabbing first impression of your company is an excellent opportunity to get your brand to stand out amongst all the noise of your competition.
Your marketing will improve substantially when you add dramatic and unforgettable aerial images to your promotional materials, website, and social media accounts.