The Annual NW Marketing Awards were held once again at Bell Harbor in Seattle.
BrandQuery walked away with the coveted NW Marketing Awards’ Publisher’s Choice Big M. awarded for BrandQuery’s work with The Skagit Valley Family YMCA’s Capital Campaign. The campaign began as a $12.2 million effort. In the last 90 days of the planned campaign, construction prices increased a staggering $2.2 million. BrandQuery went back to work revamping the strategy and campaign materials. In the end, the campaign not only met its final goal, it exceeded it by over 300k.
Campaign materials included print and digital, video documentary, lookbook, and environmental graphics. The campaign utilized the YMCA’s brand standards, it also won the 2018 NAYDO Communications Award. In addition, President Jacque Beamer has been invited to speak about the campaign, its challenges and its ultimate success at NAYDO 2019.
BrandQuery also walked away with a Silver M for their outdoor campaign: 60th Anniversary Skagit Bank. The images featured overlapping elements from yesterday and today with a modern vibe and the headline Yesterday, Today, Tomorrow.
Read More about the NW Marketing Awards.