Click a letter
FILTER is a strategic process developed by BrandQuery to assist companies in developing an online presence for successful results. Through a variety of methods, FILTER helps us determine which online tools will contribute to the favorable outcome sought by the client for online campaign success.
FILTER includes: Facilitate, Identify, Listen, Target, Engage, and Review.
Facilitate
What are your objectives and what tactics do you use to achieve them? Our facilitation process analyzes your current approach(es) and then creates strategies utilizing existing and new opportunities. We pinpoint the strengths for your online behavior, and reveal new and advantageous opportunities in the online arena.
Identify
Some of the most important work we do with you is to clearly identify your customer. The process of identifying the customer can uncover important traits that you may not have previously known. The better you know your customer, the greater the likelihood you will be speaking with them rather than at them. We work with you to identify the traits/personas of these people so you can speak their language.
Listen
Wouldn’t you like to know what your customer is saying about you? There are various means of monitoring. Tracking the conversation (Social Monitoring) will allow you to learn and understand more about your customer, how they think and what they want. Through social monitoring you will discover how you can improve your products and services. You can also keep tabs on your competition and observe the high profile companies within your industry.
Target
The best group you can target is your customer; they’ve already bought from you, and they know you. By identifying your audience in the previous step, you can now focus on targeting them. Pinpointing your customer’s demographics now provides the proper direction to locate them online. It also helps to determine the tools that will reach them in a manner familiar to them. There are many ways to target your customer using emerging media. We’ll help you find the tools and determine the strategy that make the most sense for you and your customer(s).
Engage
The most important thing you can do with your customer is engage them. They want to participate with you and there are many ways to do this. You can reach out to them in unique ways utilizing emerging and social media outlets. How about asking for their feedback, offering discounts in unique ways or providing them freebies? Creating engagements with your customer, when done right, can create the most valued customer of all – the loyal customer.
Review
It is critical that you continually review what you have done, evaluate what is working and what could work better, and modify your strategy accordingly. What worked yesterday may not work today. As you move through your strategy, you will want to test messages, images, placement, and more. With testing comes refinement. FILTER is an ongoing strategy for your organization to assist in this process. Call us to find out how we can help you FILTER to your customer.
FILTER is a strategic process developed by BrandQuery to assist companies in developing an online presence for successful results. Through a variety of methods, FILTER helps us determine which online tools will contribute to the favorable outcome sought by the client for online campaign success.
FILTER includes: Facilitate, Identify, Listen, Target, Engage, and Review.